About

Design is a language. I’m here to help you speak it clearly.

The Think Farm is a Los Angeles-based design studio and consultancy specializing in branding, visual identity, and design systems.

And I’m Helen Kim, the brain behind The Think Farm. Born in Seoul and rooted in LA, I naturally pay attention to how things are said and how they’re understood. That perspective shapes how I design. With a fine art background and 20 years of experience, I create thoughtful, practical systems that feel organic to who you are and strong enough to grow with you. My work is grounded in curiosity, careful listening, and a genuine interest in people and their stories. I care most about how design engages and activates us in everyday life.

Selected clients include:
  • Los Angeles County

  • City of Santa Monica

  • California Science Center

  • Museum of Photographic Arts San Diego

  • Public Counsel

  • Jones Coffee Roasters

  • Rockaway Records

  • Optimist Economy Podcast

  • Honesty Pill

  • Take My Face Off