About
Design is a language. I’m here to help you speak it clearly.
The Think Farm is a Los Angeles-based design studio and consultancy specializing in branding, visual identity, and design systems.
And I’m Helen Kim, the brain behind The Think Farm. Born in Seoul and rooted in LA, I naturally pay attention to how things are said and how they’re understood. That perspective shapes how I design. With a fine art background and 20 years of experience, I create thoughtful, practical systems that feel organic to who you are and strong enough to grow with you. My work is grounded in curiosity, careful listening, and a genuine interest in people and their stories. I care most about how design engages and activates us in everyday life.
Selected clients include:Los Angeles County
City of Santa Monica
California Science Center
Museum of Photographic Arts San Diego
Public Counsel
Jones Coffee Roasters
Rockaway Records
Optimist Economy Podcast
Honesty Pill
Take My Face Off