About

The Think Farm is a Los Angeles–based design studio and consultancy, working across branding, visual identity, and design. I create thoughtful, practical design systems that feel organic to who you are and strong enough to grow with you.

I’m Helen Kim, the brain behind The Think Farm. Born in Seoul and rooted in LA, I naturally pay attention to how things are said and how they’re understood. That perspective shapes how I design. With a fine art background and 20 years of experience, my work is grounded in curiosity, careful listening, and a genuine interest in people and their stories. I care most about how design engages and activates us in everyday life.

Selected clients include:

  • Los Angeles County

  • Public Counsel

  • Heart Forward Los Angeles

  • California Science Center

  • Museum of Photographic Arts San Diego

  • Rockaway Records

  • Jones Coffee Roasters

  • Optimist Economy Podcast

  • Honesty Pill

  • Take My Face Off