Public Counsel
Sector: Nonprofit & public interest
Services: Ongoing brand strategy & visual communications
Deliverables: Brand implementation | Publications | Campaigns | Digital + print communications
The Brief
Public Counsel, a nonprofit public interest law firm, had recently undergone a brand refresh that gave its identity a more contemporary look and feel. As teams adapted to the new system, reports, resources, and outreach materials were still being produced with a mix of old and new branding.
The challenge was to build greater visual consistency while developing the flexibility, systems, and applications needed to support the organization’s many teams, audiences, and areas of work.
My Direction
Using the existing brand guidelines as a foundation, I’ve helped develop a flexible visual language that works across a wide range of communications and can evolve as new needs arise. I develop visual approaches and templates through real-world use.
My ongoing design support includes information-rich publications, multilingual resources, community outreach, and event promotions. Across it all, I look for ways to make complex and critical information clear, approachable, and modern while keeping Public Counsel’s communications connected and recognizable.
The Result
Flexible visual system translates the brand guidelines into practical tools for Public Counsel’s substantial day-to-day communications.
Greater consistency gives teams a clearer framework for producing cohesive materials across initiatives and audiences.
Expanded applications extend the identity across publications, multilingual resources, outreach, events, and other evolving communications needs.
