Process
Strong branding should be useful, not just look good.
It should support the real work you’re doing in the real world, connect with the right people, and hold up over time. Clients often come to me when something no longer fits, even if it’s hard to put a finger on why. Together, we clarify what they're about, who they’re speaking to, and where their work will live. With every project, the goal is always the same: design that helps your ideas land and springboards you into what you’re building next. The Process
Get Oriented
We talk through what you do. What do you do? Who you want to reach? What isn’t working?
Plan
I plot out a clear path forward—scope, priorities, and benchmarks—so we’re aligned on where we stand and where we’re headed with our project.
Design & Refine
I synthesize everything into visual form, getting your feedback to ensure we’re on track.
Equip
You leave with visual tools in hand, ready to move your brand forward.
“Helen helped us to beautifully tighten up a website that was jammed full with too much information and lacked a clear style direction. She created a framework that broke what felt like a daunting task into bite-size assignments, helping us clarify our story.
Her design aesthetic is current and clean, and she helped us pay attention to the details that matter in order to create an appealing, easy-to-navigate home base for our work.”
— Kerry Morrison, Heart Forward