Honesty Pill
Sector: Small business & entrepreneurship
Services: Essential identity design
Deliverables: Visual identity | Website | Content framework
The Brief
Honesty Pill is an online coaching program created by Los Angeles Philharmonic trumpet player Christopher Still to help musicians and other creatives confront the habits, fears, and patterns holding them back.
Chris needed a visual identity and digital experience that felt as direct, candid, and encouraging as his coaching. He also needed a clear framework for organizing the program’s courses and expanding content.
My Direction
I centered the identity around the tension at the heart of Honesty Pill: honesty can be uncomfortable, but it can also be empowering.
The visual system pairs bold, direct typography with warmth and restraint, creating a voice that is straight-forward without being severe. That same balance shaped the website—clear, structured, and accessible.
The Result
Distinct visual identity with a strong, recognizable voice.
Clear digital experience that makes the program and its content easy to understand and navigate.
An intentional content framework that supports courses and other resources without losing consistency.
