Honesty Pill
Sector: Small business & entrepreneurship
Services: Essential identity design
Deliverables: Logo system | Brand style guide
The Brief
Honesty Pill is an online coaching program created by Los Angeles Philharmonic trumpet player Christopher Still to help musicians and other creatives identify the habits, fears, and shortcomings standing between them and their goals. The challenge was to create a brand that could communicate the program’s candid, practical premise while still instilling optimism and motivation.
My Direction
I focused on the tension at the heart of the brand: honesty can be uncomfortable, but it can also be empowering. The identity needed enough edge and confidence to reflect the program’s directness, while still feeling supportive and optimistic. The visual direction was therefore kept bold, pared back, and contemporary, with straight-forward typography, a simple yet bold palette, and a clear, uncluttered presentation. The goal was to give Honesty Pill the authority of a serious coaching program while retaining the warmth and encouragement.
The Result
A distinctive, professional identity for Honesty Pill
Balance of a direct, challenging tone with warmth and encouragement
A cohesive visual foundation for the website and online course
Clarified the brand’s core message around honesty, confidence, and creative growth
