40 Days + 40 Writes
Sector: Small business & entrepreneurship
Services: Full identity & collateral design
Deliverables: Brand identity | Website | Social media assets
The Brief
40 Days + 40 Writes is a guided writing program built around 40 consecutive days of prompts. Inspired by the Biblical significance of 40 days as a period of preparation and transformation, the program asks participants to approach the discipline of writing with intention and commitment.
The brand identity needed to feel purposeful and encouraging, using the founder’s personality to bring warmth and a personal connection to the experience.
My Direction
I built the identity around the concepts of day and night, discipline and reflection, momentum and introspection.
A gold-and-sage color system expresses the rhythm of duality, while bold geometric “40” forms are paired with an airy typeface to create contrast and balance. Abstract landscape imagery extends the idea of a creative journey, resulting in a visual language that is sernand quietly motivating.
The Result
Flexible identity system gives the program a distinctive, adaptable visual language.
Cohesive imagery reinforces exploration and progress, while the founder portrait adds human connection.
Clear digital experience creates consistency across website and social touchpoints while remaining accessible and easy to navigate.
