Crestline Chamber of Commerce
Sector: Government & civic
Services: Essential identity design
Deliverables: Logo system | Brand style guide
The Brief
The Crestline Chamber of Commerce promotes tourism and local business in a mountain community centered around Lake Gregory. Despite being one of the closest public lakes to several major Southern California cities, Crestline remained a hidden gem for many urban travelers.
The Chamber’s existing identity felt dated and overly literal. They needed a modern brand that could reposition Crestline around “accessible adventure” and appeal to a new generation of weekend visitors.
My Direction
My goal was to translate Crestline’s rugged setting and character into a modern tourism identity. I developed a bold, versatile brand system that is welcoming and memorable for visitors and easy for the Chamber to use.
The Result
Distinctive brand mark that captures Crestline’s mountain setting and Lake Gregory without relying on literal illustration.
Contemporary tourism positioning presents Crestline as an accessible yet sophisticated getaway for a new generation of visitors.
Flexible visual system gives the Chamber a consistent, streamlined framework across tourism and community communications.
