Regional Park & Open Space District

Brand Identity
Written By Helen Kim

The Brief

The Regional Park & Open Space District funds parks projects across Los Angeles County—from neighborhood recreation centers to major open space conservation initiatives. The team needed a public-facing brand identity that aligned with the LA County Department of Parks and Recreation while clearly distinguishing the program and helping county residents understand where funding for many park improvements originates.

The Brief

The Regional Park & Open Space District funds parks projects across Los Angeles County—from neighborhood recreation centers to major open-space conservation initiatives. The team needed a public-facing identity that aligned with the Department of Parks and Recreation while clearly distinguishing the program and helping residents understand where funding for many park improvements originates.

My Direction

I worked with the core team to distill the organization’s purpose into a simple idea: supporting parks projects that bring tranquility, adventure, and renewal to communities across LA County.

The Result

A friendly, credible identity that reflects the region’s diverse landscapes while helping the program communicate its role more clearly to the public.

Helen Kim