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Strong branding should be useful, not just look good. 

It should support the real work you’re doing in the real world, connect with the right people, and hold up over time. Clients often come to me when something no longer fits, even if it’s hard to put a finger on why. Together, we clarify what they're about, who they’re speaking to, and where their work will live. With every project, the goal is always the same: design that helps your ideas land and springboards you into what you’re building next.

1. The Basics (The "Who")

Keep this tight to establish the connection.

  • Name * Email Address

  • Organization / Project Name

  • How did you hear about The Think Farm? (Dropdown or short text)

2. The Orientation (The "What")

This section aligns with your philosophy that clients come to you when "something no longer fits."

  • Which best describes your current stage? (Radio buttons)

    • [ ] Starting fresh (Brand Identity)

    • [ ] Refining what exists (Brand Refresh)

    • [ ] Extending a system (Consistency / Extensions)

    • [ ] Website Direction or Special Project

  • The "Why" (Short Text Area):

    • Prompt: "In a sentence or two, what isn't working with your current setup, or what is the main goal of this project?"

    • Why: This targets your specific insight that clients often can't "put a finger on why" things don't fit.

3. The Logistics (The "Benchmarks")

Helpful for your "Plan" stage to see if they align with your $3,000+ entry point.

  • Target Launch Date: (Date picker or "Ideally within 3 months / 6 months / No rush")

  • Estimated Budget Range: (Dropdown)

    • Note: Using ranges helps qualify leads without the friction of them typing a number.

    • $3,000 – $5,000

    • $5,000 – $8,500

    • $8,500 – $12,000+

    • I'm looking for ongoing/hourly support

The "Low Hurdle" Footer

Instead of a generic "Submit" button, use a clear call to action that reflects your process:

[ Request a Consultation ]

Secondary Option (Below the button):

"Have a specific project in mind and want to dive deep right away? [Click here to fill out the full Project Questionnaire]."

Design Tips for the Squarespace Form Block

  • Placeholder Text: Instead of empty boxes, use helpful prompts. For the "Why" section, use: "Example: We've outgrown our original look and need something that feels more professional."

  • Field Widths: Set Name and Email to 50% width so they sit side-by-side. This makes the form look shorter and less intimidating.

  • Spacing: Use "Spacious" padding in the Squarespace block settings. A consultant’s brand needs room to breathe; a cramped form feels like "production" work, not "strategy" work.

Why this works for your brand:

It mirrors your "Plan & Equip" approach. You aren't just asking for their name; you are asking them to begin the process of "clarifying what they are about" before you even hop on a call. This filters for the types of clients who value the strategic thinking you offer.